Cadillac Adopts Apollo Program Playbook to Build Squad from Nothing for Australian Race Debut.
Approximately a full year previously at the Las Vegas Grand Prix, Cadillac were finally given the green light as the world of Formula One's latest entrant for the 2026 season. Constructing the organization from the ground up has involved a intense pace of work that the team principal, Graeme Lowdon, has likened to the Apollo moon landing. As F1 arrives on Vegas this weekend, Cadillac are aware time is getting tight.
The Countdown to Melbourne
At the last event of the season to be held in the United States, with approximately a hundred days to go before they take to the track for the first time in Australia at the first race of 2026, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a never-ending task, they are aware there will never be enough hours in the day.
The chief technical officer, Nick Chester, became part of the embryonic operation in the spring of 2023 shortly after it was established, when the team were without even an confirmed place. He has been at its center ever since and enjoys a knowing grin when considering the ride.
“You can have a brief moment thinking back at what you’ve done and say: ‘Wow, isn’t this fantastic what we have built in less than three years,’” he says. “And then the very next instant you realize: ‘Well, we’ve still got quite a lot to do.’”
A Unique Opportunity
The CTO enjoyed success at the Renault team in Alonso's title-winning seasons of the mid-2000s and was in command of technical direction at the recently formed Mercedes electric racing team, but nothing has been quite like the mission of bringing the iconic American Cadillac brand, a manufacturer-backed entry sponsored by the corporate entity, General Motors Corporation, into the pinnacle of motorsport.
“Building an grand prix team from the ground up, when are you ever going to get a chance to do that?” Chester remarks. “There's nothing comparable. In an existing team you won't have the opportunity to transform team culture.”
With every day that passes minds are more focused on the looming critical moment in the Australian GP and goals are being handled.
“One must presume that a brand-new squad entering the sport is going to be last but simply getting on to the grid will be an feat in itself,” the team principal noted recently and while Nick Chester echoed this he thought the organization had a statement to make as well.
“Our primary goal we want to show is that we should be there,” he emphasizes. “So we turn up and we function efficiently. We seek to prove that we are a serious contender performing the correct procedures on the race track. After we’ve shown that we’re really credible, then we will focus on progression subsequently.”
Driver Lineup and Hiring Effort
In the summer they recruited Sergio Perez and Bottas as their racers for the 2026 season, a duo remarkable for their invaluable experience in operating at the front in two championship-winning squads, Red Bull and the Mercedes team, and Valtteri Bottas echoed the sentiment of combative optimism.
“Of course, we have a realistic outlook,” he commented. “There’s going to be a huge amount of work to do, and it’s going to be almost certainly a challenging beginning, because it is F1. But our goal isn't to remain at the rear. I am confident given this organization, with this group, this staff, there’s no reason why we won't be able to get relatively quickly to a competitive level and taste victory.”
To achieve that goal hiring has been in full swing, with employees now at more than 400 and intended to reach the objective of 600 swiftly. Alongside their current base at the UK base, the organization are in the phase of building an headquarters at Fishers, Indiana in Indy and there is the General Motors facility in Charlotte, North Carolina, where they are constructing the center to produce the 2029 engine, set for 2029 – in the meantime they will run power from Ferrari – and the Toyota wind tunnel in Cologne, Germany. It is a sophisticated structure, different from the trend in Formula One for increased consolidation, and has led to the new cultural approach to which Chester alluded.
Apollo Blueprint
“We've drawn heavily from the Apollo program,” stated Lowdon just before the British GP in the summer. “We are pragmatic, we know how difficult it is. The deadlines, are extremely compressed. OK, it's not a space expedition, but the pressure is comparable.”
So they have adopted, instead of the conventional chain of command, a flat management structure similar to that of the space agency's, where there were a assortment of project teams all working on various components of the program in a variety of locations.
“When you must follow a procedure where someone has a problem and they raise it up to their manager, that leader consults a manager at a different location, it goes back down the chain, it’s super slow,” says the CTO. “So we empower team members to handle things directly. Avoiding hierarchical consent for everything is much smoother and quicker.”
What Lies Ahead
The efficacy of this flexible approach will be tested in the pressure of racing in 2026 and there is no little amount on the line for the sport, too. Cadillac have taken on as their development driver the young Californian Colton Herta